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Everything about NETO · transparent and available

NETO · Bareket I.T. Ltd.
Reg. 515486058 · Licensed manpower contractor #1565 (valid to 28.02.2029)
Licensed private employment bureau #2435 (valid to 30.11.2027) · verify in the Ministry of Labor registry
Office: Sha'arei Teshuva 31, Modi'in Illit
Tel +972-8-976-1874 · neto@neto.work

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Employer of Record · Israel

Hire freelance marketers in Israel · without opening a local entity

Israeli growth, performance and content marketers are within reach even if your company has no legal presence in Israel. NETO becomes their official employer under Israeli manpower-contractor licence 1565: they receive a compliant Israeli payslip with full statutory benefits, and you receive one invoice.

Licence 1565 · Ministry of LabourOperating since 2016No local entity required
A marketing specialist in Israel reviewing campaign performance dashboards

Key points

The talent case

Why companies look to Israel for marketing talent

Israel’s technology sector has produced a deep pool of marketers who grew up inside product-led, export-oriented companies. They tend to work in English by default, are used to addressing North American and European audiences, and are comfortable owning a channel end to end rather than a narrow slice of it.

A marketer based in Israel working with an overseas team over video
Marketers in Israel routinely work English-first with teams in Europe and North America.

For a company outside Israel, the appeal is usually one of three things: a specialist you cannot find locally, coverage across a useful time zone between Asia and the Americas, or a senior marketer at a stage when a full local subsidiary cannot be justified. The obstacle is rarely the talent · it is the employment mechanics.

The obstacle

You found the marketer. Now how do you employ them?

Israeli employment law is protective and highly codified. A foreign company that wants to put an Israeli marketer on payroll normally has to register a local entity, open files with the Tax Authority and the National Insurance Institute, run Israeli payroll, and comply with mandatory pension and severance rules. For one or two hires, that is disproportionate.

The common workaround · paying them as an independent contractor · carries a specific risk. Israeli labour courts look at the substance of the relationship, not its label. Where a “contractor” works regular hours, is integrated into your team and depends on you economically, the relationship can be re-characterised as employment, with retroactive exposure for social benefits.

The practical dilemma: a local entity is too heavy for one hire, and a contractor arrangement leaves the risk with you.
The mechanism

How hiring through NETO works · three steps

1 · You choose the marketer

You run your own selection and agree the scope, the monthly cost and the start date. NETO does not choose for you, and you are not tied to a candidate pool.

2 · NETO employs them in Israel

We issue an Israeli employment contract, register the worker, and run monthly payroll · income tax, National Insurance, pension and severance accrual, reported to the authorities.

3 · You pay one invoice

You receive a single monthly invoice covering salary and employer costs. No Israeli entity, no local payroll system, no direct filings.

Three steps: find the marketer, NETO employs them in Israel, you pay one invoice
Find the marketer · NETO employs them in Israel · you pay a single invoice.

Day to day, the marketer works with your team exactly as any other team member would. What changes is the legal and administrative layer underneath: NETO is the employer of record, so the statutory obligations sit with a licensed Israeli contractor rather than with you.

Comparison

Your three options, side by side

 Open an Israeli entityEngage as a contractorEmploy through NETO
Setup timeWeeks to monthsImmediateDays
Local entity requiredYesNoNo
Who runs payrollYouNobody · they invoice youNETO
Worker’s statusEmployeeSelf-employedEmployee, with full statutory benefits
Misclassification exposureLowSits with youRemoved · the worker is an employee
Your admin per monthFull local payroll cycleApprove an invoiceApprove one invoice
Sensible whenYou are building a real Israeli siteGenuinely short, project-based workYou want people in Israel without a subsidiary

None of these is universally right. If you are opening a development centre and hiring a dozen people, a local entity is the correct answer. If the work is a genuinely one-off project of a few days, a contractor invoice is appropriate. The employer-of-record route fits the space in between · real, ongoing work, without the weight of a subsidiary.

Roles

Marketing roles commonly hired this way

Performance & paid acquisition

Paid search and paid social specialists who own budget, creative testing and reporting.

Growth & lifecycle

Funnel, onboarding, retention and lifecycle marketers working against measurable targets.

SEO & content

Organic strategists, technical SEO specialists and English-language content writers.

Product marketing

Positioning, launches and sales enablement for B2B and SaaS products.

Marketing operations

Automation, CRM, attribution and analytics roles that keep the stack honest.

Design & creative

Brand, web and campaign designers working alongside the marketing team.

The same mechanism applies to full-time, part-time and ongoing part-scope engagements. What matters is that the work is real and continuing · that is precisely the case where employee status protects both sides.

Compliance

Why the licence matters

NETO operates through Bareket IT Ltd, an Israeli company registered under number 515486058, holding manpower-contractor licence 1565 issued by the Ministry of Labour, with guarantees deposited against workers’ wages. The licence is what makes employee status real rather than nominal: a licensed manpower contractor may lawfully employ a worker and place them with a client.

You do not have to take that on trust. The licence appears in Israel’s public registry of manpower contractors, and you can verify it independently before signing anything · see the licence page or the official register on gov.il.

For a fuller picture of what employing in Israel actually costs · statutory contributions, pension, severance and leave · see our open data on the true cost of employment in Israel.

Disclaimer: this page is general information about employment mechanics in Israel and is not legal, tax or accounting advice. For a specific engagement, consult a qualified professional.

Watch · how NETO works

A two-minute walkthrough · from signup to a legal payslip.

FAQ

Frequently asked questions

Do we need an Israeli company to hire a marketer in Israel?

No. NETO employs the worker in Israel on your behalf under manpower-contractor licence 1565, so you can hire without registering a local entity, opening tax files or running Israeli payroll.

Is the marketer our employee or NETO’s?

Legally the worker is employed by NETO, which handles the contract, payroll and statutory obligations in Israel. Professionally they work with your team, on your priorities, exactly as any other team member.

What does the worker actually receive?

An Israeli payslip with full statutory entitlements: National Insurance, health insurance, pension contributions, severance accrual, and paid leave and holidays under Israeli law.

How is NETO paid?

NETO’s fee is 5% of the invoice amount (before VAT), paid by the client. The worker never pays the fee. There are no setup, subscription or exit fees.

How quickly can someone start?

Once you have chosen the person and agreed the terms, onboarding is a matter of days rather than the weeks or months a local entity would take.

Can we do this for part-time or ongoing part-scope work?

Yes. The arrangement suits full-time, part-time and continuing part-scope engagements. It is specifically designed for ongoing work, which is exactly where contractor status tends to be challenged.

How do we verify the licence?

Licence 1565 is listed in the Ministry of Labour’s public registry of manpower contractors on gov.il. You can look it up independently before engaging.

Summary

In short

Israel has marketers worth hiring, and the barrier is administrative rather than practical. Opening a local entity is disproportionate for one or two people; engaging them as contractors leaves misclassification risk with you. Employing through a licensed Israeli manpower contractor resolves both: the marketer receives full employee rights under Israeli law, and you receive a single monthly invoice with no local infrastructure to build.

NETO has operated this way since 2016 under licence 1565, with guarantees deposited at the Ministry of Labour · and the licence can be verified in the public register before you commit to anything.

Ready to hire in Israel?

Tell us the role and the scope, and we will walk you through how the engagement would work · with no obligation.

About the author
Yizhar CohenYC
Yizhar CohenEntrepreneur · CEO and Founding Partner at NETO

I founded NETO to turn complex employment and payment processes into something simple, clear and legal for everyone. Good service starts with human understanding, combined with smart technology and personal attention.

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